Digital marketing is both a science and an art, and our agency excels at both. Our digital marketing team will help to carefully craft your project’s message and KPIs, add the necessary tracking code to measure the initiative, and then methodically optimize each advertising campaign to meet the project’s goals. Our graphic designers work mutually with the digital marketing team and are unparalleled at creating beautiful advertisements that engage the recipient.
Graphic is from Google – Linking Analytics and Ads – Publication
After purchasing a digital marketing package, we begin with a brief consultation where we either video chat, teleconference, or email (depending on your preference) and determine the specific project requirements, KPIs, targeted audiences, and how to best integrate with your current digital offerings and other marketing efforts.
We take the strategy we've created with your help and we start to implement it by adding the underlying custom analytics and tracking code to your website, app, or other digital offering. It is paramount to build a solid foundation of tracking and then test it to ensure that we can measure customer interactions and in turn effectiveness of the marketing campaign.
Concurrently with integrating the tracking code, we are building the first iteration of advertisements to be served to potential customers. In our initial consultation, we discuss your options for modality of advertisement, focused messaging, and aesthetic preferences to guide our graphic designers.
We'll keep you updated with reports about how the advertising campaigns are doing, and suggestions on what can be improved. We welcome your input and are always listening to what works, or doesn't work, for your organization. To run a successful advertising campaign we'll be periodically making changes to the advertisements and targeting to optimize our efforts.
Please feel free to contact us and we can discuss your marketing budget and how to best use it. We’re flexible and can work with you to build a digital marketing package that make sense.